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RASHTRIYA SAHARA URDU BIOGRAPHY
--: Biography of RASHTRIYA SAHARA URDU :--

                                                

 

Sahara India Pariwar is an Indian multi-business conglomerate with diversified business interests that include financial services, housing finance, mutual funds, life insurance, city development, real estate activities, print and television media, film production, sports, information technology, health care, tourism, hospitality and consumer products. It owns the New IPL team Sahara Pune Warriors and also sponsors the Indian Cricket and Hockey teams. 
Under the flagship real estate project
Sahara City Homes chain of townships is proposed to be across 217 cities in India Recently Sahara has launched its Sahara Grace brand of residential complex at Kochi. After Sahara Grace at Gurgaon and Lucknow the Kochi project is the third under this brand which is positioned to provide a product mix of apartments and penthouses to its residents. Other ventures of Sahara real estate business are Sahara States – Lucknow, Gorakhpur, Hyderabad and Bhopal, Brand malls – Sahara Ganj, Lucknow and Sahara Mall, Gurgaon. 


Sahara is also active in Media & Entertainment businesses. It owns a National Hindi News Channel Samay, bouquet of 36 city specific regional news channels Sahara Samay, Sahara One, General entertainment channel and a Hindi movie channel Filmy. Sahara Samay received the "Broadcast Engineering Excellence Award" in 2008 for its network newsroom technology. Sahara has recently launched FIRANGI channel which is positioned as World Television in Hindi. 


Sahara has also forayed into the print medium. In print industry Sahara has one national weekly magazine in English, 6 editions of Hindi Daily Newspaper Rashtriya Sahara, nine editions of Urdu Daily Newspaper Roznama Rashtriya Sahara and one International Urdu Weekly


Under its Motion Pictures business, Sahara is engaged in business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. Its successes include Bewafaa, Page 3, Sarkar, No Entry, Wanted.


Under its tourism business Sahara has launched Sahara Global - an integrated travel and tourism service provider for domestic and international services. 


Sahara Group acquired the Pune IPL team (Sahara Pune Warriors) on 21 March 2010 for Rs. 1702 crores. 


Sahara India Parivar has sponsorship rights of Indian Cricket Team since 2001. In the last bid Sahara had bagged the sponsorship for the Indian cricket team for Rs. 400 crore for a four-year period ending December 2009, and had agreed to continue for six more months as Board for Cricket Control in India could not find any sponsors. The group on Monday, 31 May 2010 re-secured the sponsorship rights for the Indian men's cricket team till December 31, 2013. Sahara outbid Bharti Airtel for the right to sponsor Team India. Sahara bagged the rights for Rs 3.3 crores per match.Sahara and Airtel had submitted the eligibility documents and security deposits on Saturday and the bid was submitted on Monday and thereafter, BCCI's marketing committee decided the new sponsor of Team of India. 


Seen as a leading promoter of sports in India the group has adopted Indian Boxing, Wrestling, Archery and Shooting in addition to covering support of a total of 56 sportsmen in the four games until after London Olympics 2012. It has also picked up the sponsorship to support the Men’s as well as Women’s National Archery Teams for the next 4 years since 2009. 


Recently the Group has launched the Sahara Indian Sports Awards to felicitate the achievement and efforts of Indian sports persons in their respective fields and provide recognition to the upcoming young talents. 
 

 
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