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Nasira Zuberi, is a Pakistani television personality.
Hailing from a literary family background, she got her early education from home town, Lahore and received a master's degree in Economics from the University of Punjab. She started her career in 1988 as a reporter for Business Recorder, Pakistan’s first and largest circulated business daily. She was later promoted to the position of senior reporter where she served until late nineties. Besides economic affairs, she also covered parliament’s upper and lower houses. She published her first volume of poetry, Shagoon in the 1990s.
In 1999, she entered into electronic media. Initially she produced and directed Business Review for Ptv World. In 2002, Jang Group of Publications started Geo TV, the biggest media enterprise of Pakistan to date. Nasira was part of the launching team of Geo and was soon elevated to the position of business editor.
When Recorder Television Network planned to launch Aaj Tv; she was the one who was chosen to lead this venture. She served there as Controller News and Current Affairs and within a couple of year, enabled the infant channel to stand beside top news channels. Especially the exclusive coverage of the Balochistan situation and October 8th Earthquake won international acclaim.
Other Media moguls were also eyeing in the new field of electronic media which was also getting a great chunk of advertisement. Ad guru Taher A. Khan was also one of them. He shared his dream of his own news channel with Nasira and decided to embark on yet another venture. And within a short span of one year, Nasira made this dream a reality. Today she is heading the team of News One that has caught the viewers’ attention right from its launching.
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